Hyundai announces midsize pickup and 4x4 SUV on shared platform with launch by 2028

Hyundai signals the arrival of the first midsize pickup (possible IONIQ T7) and a powerful 4x4 on a common platform, with a scheduled debut by the end of the decade.

Hyundai targets its first midsize pickup and a robust 4x4 SUV

Hyundai revealed, during a strategic event in New York, ambitious plans to grow with entry into the midsize pickup segment for the first time. The company signals a new era of products with the possibility of platform sharing between a midsize pickup and a robust 4x4 SUV.

Executive President José Muñoz emphasized that the brand is well-positioned to win in a rapidly transforming market. The goal is to bring the new pickup to market by the end of this decade.

When will the new product arrive?

According to Gavin Donaldson, Hyundai's Chief Operating Officer in Australia, development is still underway and the launch should remain a few years out, forecast close to 2028. The brand intends to deliver a model worthy of performance, and not just a rebadged variation of another model.

Donaldson also stressed the importance of a body-on-frame construction to maintain competitiveness in the segment.

What type of powertrain might it use?

The pickup concept could act as a replacement for the smaller Santa Cruz, but the exact engine configuration has not yet been defined. Hyundai has already confirmed it is working on a dedicated electric pickup, with the names IONIQ T7 and T10 registered for the line, suggesting a naming strategy aligned with its electric models.

In practice, the T7 would be the midsize pickup, while the T10 could occupy the top-of-the-line segment. There is also the possibility of an extended-range electric vehicle (EREV) version, similar to the Santa Fe, with a smaller battery and an internal combustion engine acting as a generator.

Partnership with GM and the market scenario

Hyundai is co-developing five new vehicles with General Motors, including a compact SUV, a car, a midsize pickup, an electric van, and another electric component. The relationship may evolve, but Hyundai is also considering going it alone if necessary to maintain product differentiation.

Paying attention to Chinese rivals like MG and BYD, which already present PHEV options for the segment, Hyundai states it needs to think differently to face growing competition.

Market and previews

It is expected that the body-on-frame pickup will share a platform with a 4x4 SUV aimed at competing with the Ford Bronco. The Crater Concept, presented at the LA Auto Show, is seen as a preview of the brand's next electric off-road SUV.

Globally, Hyundai's midsize pickup is expected to compete with the Toyota Tacoma and the Chevy Colorado, while the set of 4x4 and SUV models will rival the Ford Ranger and the Toyota HiLux.

Now we want to know: do you prefer the Hyundai with a 100% electric engine, hybrid with a generator, or a gasoline configuration with power support? Leave your opinion in the comments!