IONIQ 5 boosts Hyundai's record March and points to a stronger Q1

IONIQ 5 hits a new monthly record in March 2026; Hyundai records the strongest 1st quarter in history in the US, driven by its electrified lineup.

Market summary

Hyundai recorded just over 84,000 vehicles sold in the US in March, a 3% drop compared to the same month in 2025. Even so, demand for electrified vehicles drove performance, with strong gains in hybrids and EVs.

IONIQ 5 breaks records again

The IONIQ 5 reached its second consecutive record month in 2026, with 4,425 units sold in March, up 13% compared to March 2025.

Electrified lineup boosts the quarter

The performance of the Sonata HEV (+150%), Elantra EV (+92%), and Santa Fe HEV (+31%) increased hybrid sales, marking a record March for the category.

First quarter performance

For the quarter to date, IONIQ 5 sales rose 14% year-over-year, totaling 9,790 units. Total US sales stood at 205,388, a 1% YoY increase, marking the best 1st quarter in Hyundai's history.

Two launches, one decline, and a confirmation

IONIQ 6 sales fell 75% in March to 829 units. Hyundai confirmed that the model will not return for the 2026 model year. Meanwhile, the IONIQ 9 totaled 905 units in March, bringing its 1st quarter total to 1,990.

Offers through March

During the period, there were up to $10,000 in total savings on all 2026 versions of the IONIQ 5 and IONIQ 9, with offers ending on March 31st. Stay tuned for new promotions and local conditions.

Leadership perspective

Randy Parker, CEO of Hyundai Motor North America, highlighted that the 1st quarter consolidated the strongest trajectory in the company's history, strengthened by demand for hybrids and the electrified lineup.

Comment for readers: with the IONIQ 5's momentum gaining steam, do you believe Hyundai can maintain this pace for the rest of 2026? Leave your opinion in the comments and tell us which model you would consider – or have already purchased – from the IONIQ line.