Daniel Craig becomes DENZA ambassador in BYD's bet for the European EV market

Daniel Craig is the ambassador for DENZA, BYD's premium brand, boosting European expansion with the launch of the Z9GT in Paris.

Daniel Craig enters the DENZA universe: the actor is the face of a new campaign for BYD's premium brand, aligned with DENZA's global expansion in 2026.

DENZA is presented as the first premium brand dedicated exclusively to new energy vehicles for sustainable mobility. Craig will feature in various marketing pieces and commercials throughout this year.

Arrival in Europe and campaign objective

The campaign prepares DENZA's entry into the European market, highlighting a premium offering supported by cutting-edge technology and elegant design.

DENZA will present its flagship model, the Z9GT shooting brake, as the highlight of its European debut. The launch is scheduled for April 8th at the Palais Garnier in Paris.

Leadership statement

Stella Li, a senior executive at BYD, states that Daniel Craig represents strength, sophistication, and authenticity — qualities that DENZA aims to translate into premium mobility powered by clean energy.

Challenge in the European premium market

BYD continues to seek space in Europe, Latin America, the Middle East, and Africa, facing competition from brands like BMW, Mercedes, Audi, Volvo Cars, and others in the premium segment.

Now we want to know: do you think the partnership with Daniel Craig can increase DENZA's visibility in Europe? Leave your opinion on this strategy and which DENZA model you would like to see highlighted in the comments.