BMW aims for parity between EVs and combustion cars by 2030

BMW sets a strategic goal to equalize sales of EVs and combustion engine cars by 2030, featuring the Neue Klasse, new factories, and electric launches.

BMW aims for parity between EVs and ICE by 2030

BMW Group confirmed an ambitious strategic goal: to achieve sales parity between electric vehicles and combustion-powered models by 2030, spanning the BMW, Mini, and Rolls-Royce brands.

To support this objective, the group is investing expressively in the Neue Klasse line, with over 10 billion euros. Part of this amount finances the new iDrive system, but the larger share is reserved for EVs. Furthermore, a new factory was inaugurated in Debrecen, Hungary, accompanied by the expansion of high-voltage battery assembly infrastructure.

50% Target and EV Trajectory

The parity goal, referred to as a strategic objective, intends to divide leadership among the group's three brands. The target of 50% EVs in total deliveries is seen as viable by BMW, but it requires constant advancement.

• EVs represented 17.9% of total deliveries in 2025, up from 4.1% in 2021
• The trajectory shows progress, however, the leap to 50% by 2030 is challenging

Even with the Neue Klasse, BMW admits there is much work ahead, especially in the United States, where the share of EVs was estimated at 7.8%. In Europe, the share is approximately 19.5%, according to industry sources.

The manufacturer also emphasizes that dynamic external factors can cause volatility in the composition of the powertrain lineup, which reinforces the challenging nature of the goal.

Launch Pipeline and Production

The 2026 iX3 already shows advancements with next-generation engines and batteries, accompanied by capacity expansion in Spartanburg. The iX5 should arrive this year, with the iX7 scheduled for 2027. Throughout the decade, BMW plans at least six electric SUVs in Spartanburg, including the possibility of an iX6.

There are reports of a robust SUV to compete with the Mercedes G-Class, which may also receive an electric version. There is also talk of introducing more affordable models under the iX1 line, with possible i1 hatch and i2 sedan by the end of the decade. Furthermore, current models are expected to receive the Neue Klasse treatment.

Market Analysis

BMW's strategy, aligned with benchmarks like Toyota, is viewed by analysts as one of the most realistic approaches to EV adoption. Even with model expansion, the 2030 goal remains subject to volatility caused by external factors.

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