Lamborghini cancels electric Lanzador due to near-zero demand and focuses on plug-in hybrids

Lamborghini scraps the Lanzador and pivots to plug-in hybrids, citing low demand for luxury EVs. Understand the reasons and the industry scenario.

Lamborghini confirmed that the Lanzador, its yet-to-be-launched electric supercar, has been shelved. In an interview with The Sunday Times, CEO Stephan Winkelmann stated that demand for luxury EVs is near zero and that the brand will prioritize plug-in hybrids.

Details of the Lanzador

• 1,341 horsepower
• Lamborghini's fourth electric model
• Announced in 2023 for a 2029 launch, with an estimated price of US$ 300,000
• Project withdrawn at the end of 2025

Winkelmann said that investing heavily in full EVs would be expensive and irresponsible given the current demand, describing the company's position after more than a year of evaluations with customers, dealerships, and global data.

Lamborghini did not respond to Fortune's request for comment.

Impact on the luxury market and the automotive sector

Lamborghini's decision is part of a larger trend among high-end brands that have reduced or postponed their electric ambitions. Bentley postponed its 2030 EV target to 2035; Porsche signaled significant cuts to its electrification plans; Ferrari reduced its EV targets from 40% to 20% by the end of the decade, maintaining the Luce for 2028.

Stellantis: a US$ 26 billion write-down on EVs; Ford: a US$ 19.5 billion impact while pivoting to hybrids, including the cancellation of the all-electric F-150 Lightning. The company announced plans to launch an EV pickup next year, with a starting price close to US$ 30,000.

Global EV market in numbers

EV registrations grew 20% in 2025, according to Benchmark Mineral Intelligence, with China (+17%) and Europe (+33%) leading. In North America, there was a 4% drop. The consultancy points out nuance: demand still lacks sustainable momentum against softer electrification goals and a slowdown in China.

Emotion vs. Electrification

Winkelmann points out that the emotion associated with combustion engines is still a strong argument for the luxury public. Current EVs, in his view, do not deliver this emotional connection. In his understanding, plug-in hybrids combine electric agility with ICE power, meeting customers' sensory expectations.

Ferrari, in turn, has made it clear that it intends to preserve the roar of its combustion cars through patented amplification mechanisms, highlighting the emotional character that the public seeks.

Regulation and Deadlines

The UK plans to eliminate the sale of new diesel and gasoline vehicles by 2030. In the European Union, new rules point to a 2035 ban on fossil fuel-powered cars, with CO2 reduction targets of 55% by 2030. Lamborghini, being a low-volume manufacturer, has an exemption until 2035, citing a low environmental footprint estimated at less than 2,000 miles driven per year.

Winkelmann also indicated that by 2030 the company will still have a line of plug-in hybrids, maintaining the focus on a gradual transition. He warned that 2030 represents a difficult milestone, and the sector needs to react quickly to avoid losing ground, but without ruling out future possibilities — Never say never, but only when the time is right.

Conclusion: what to expect?

Although the launch of a 100% electric Lamborghini is not imminent, the executive signals that the house will continue to explore electrification through plug-in hybrids, maintaining the objective of performance without giving up the sensory experience that fans expect.

Reader comment: Which path do you think the luxury sector will take: plug-in hybrids or pure EVs? Leave your opinion in the comments below.