Lamborghini cancels Lanzador BEV and bets on plug-in hybrids for the entire line by 2030

Lamborghini ends the Lanzador as a BEV, launches the model as a PHEV, and establishes that the entire line will be plug-in hybrid by 2030.

Strategic Pivot: Lanzador Leaves BEV Behind

A strategic pivot by Lamborghini has ended the Lanzador as a fully electric vehicle, keeping the concept only as a basis for a plug-in hybrid. The brand states that the entire line will be PHEV by 2030.

What Changed with the Lanzador

Lamborghini confirmed that the Lanzador, presented in 2023, will not enter production as 100% electric. Instead, the model will be developed as a plug-in hybrid, joining the Revuelto, Temerario, and Urus SE hybrids.

Justification for the Decision

According to CEO Stephan Winkelmann, the decision came after more than a year of internal review with feedback from customers, dealerships, and market analyses. The demand for a fully electric Lamborghini has not materialized among customers, with the acceptance of BEVs in the luxurious sports segment remaining low.

Winkelmann highlights that investing heavily in BEVs without demand would be financially irresponsible and that buyers value the sensory experience of internal combustion engines, which current EVs cannot fully deliver.

Lanzador Details and Impact on the Lineup

The Lanzador was first shown in 2023 as a grand tourer coupe with an electric motor on each axle, with a combined power exceeding 1,000 kW (approximately 1,360 hp). The original timeline predicted a 2028 launch, with a delay to 2029 before being taken off the agenda at the end of 2025.

In the official statement, Lamborghini stated that the previous plan included a fully electric Urus by the end of the decade and a fourth line of 100% electric models. However, the company concluded that the adoption of BEVs in the segment is slower than expected.

New Line Direction and Upcoming Launches

The next-generation Urus, planned for 2029, will now be launched as a PHEV. The fourth model derived from the Lanzador will also debut in plug-in hybrid form. The CEO emphasizes that plug-in hybrids offer the balance between the power sensation of combustion and the efficiency of an electric powertrain.

Strategic Vision and Industry Scenario

Lamborghini states it is technologically ready to produce BEVs but claims the market is not yet aligned with the transition. Winkelmann did not completely rule out a 100% electric model in the future, but the current strategy is to focus on PHEVs, maintaining combustion engines for longer. The brand ended 2025 with a record delivery of 10,747 vehicles.

Luxury Market Context

Lamborghini's decision comes at a time when several luxury brands are reviewing their electrification strategies. Porsche is considering revising the electric program for the Boxster and Cayman, Aston Martin postponed its first EV, Maserati paused the electric MC20, while Ferrari continues to develop its BEV, the Luce, expected to be presented later this year.

Final Comment: What is your reading of this change in direction? Do you believe the luxury segment is ready for high-performance BEVs, or is the plug-in hybrid the appropriate path? Share your opinion in the comments.