Lamborghini Halts EV Plans and Focuses on Plug-in Hybrids Until 2030

Lamborghini ends plans for a 100% electric vehicle and bets on plug-in hybrids until 2030, citing reduced demand among wealthy customers.

In a strategic move, Lamborghini announced it will not launch a fully electric vehicle and will instead concentrate on plug-in hybrid models. The Italian brand said that demand for battery-powered supercars among its wealthy buyer base was receding.

The Lanzador concept was presented in 2023, indicating that the electric Lamborghini would enter the market by 2029. However, CEO Stephan Winkelmann told the Sunday Times that developing EVs could become an expensive hobby for the brand, with customer adoption reaching almost zero.

Now, the Lanzador will be replaced by a plug-in hybrid, meaning the Lamborghini lineup will consist only of plug-in hybrids by 2030. Meanwhile, the company plans to continue producing internal combustion engine vehicles for as long as possible.

Lamborghini, controlled by Volkswagen via Audi, delivered a record 10,747 cars globally in 2025. According to the company, the results were driven by the success of the hybridization strategy, which was enthusiastically received by customers around the world.

Key Models and Prices

• Hybrid Revuelto, starting at US$ 609,000.
• Urus PHEV, starting at US$ 252,007 and is the only Urus variant for the 2026 model year.
• Hybrid Temerario, starting at US$ 390,000.

The hybrid Temerario completed the transition, leading every Lamborghini to offer a hybrid option.

Winkelmann stated that sports car enthusiasts have difficulty finding an emotional connection with EVs, and that the sound of an internal combustion engine is still valued.

He explained that investing heavily in EV development at a time of uncertain demand would be too costly and financially irresponsible for shareholders, customers, and employees. In his view, plug-in hybrids offer the best of both worlds, combining the agility of battery technology with the excitement and power of an internal combustion engine.

Beyond the automotive headlines, it is worth mentioning that Natalie Neff has built her professional life around cars, with a trajectory that includes a 2017 Honda Ridgeline, a 1972 VW Beetle, a 1999 Ducati Monster, and a five-speed purple and white Schwinn that is currently in the garage.

What do you think of this pivot by Lamborghini: do plug-in hybrids or EVs still have room? Share your opinion in the comments below.