Lincoln aims for a Bronco-based Range Rover-fighter for 2029–30

Lincoln is planning a two-row, body-on-frame SUV to take on the G-Class and Range Rover, based on the Bronco, with a debut set for between 2029 and 2030.

Lincoln is developing a two-row SUV with a body-on-frame construction to challenge the Mercedes‑Benz G‑Class and the Range Rover. The launch is targeted for 2029–30.

The vehicle would use the Ford Bronco's base platform, allowing for a look with a typical Lincoln grille and smoother lines while maintaining the Bronco's proportions. The setup compares to the G-Wagen and Range Rover in the idea of luxury combined with robustness.

In terms of dimensions, the Bronco measures 189.5 inches in length and uses a 116.1-inch wheelbase. The Lincoln Nautilus is 193.2 inches long with a 114.2-inch wheelbase, which would help position the new model close in size to the Nautilus.

A next-generation Bronco is expected around 2031, and Lincoln will likely share more components with the new model than with the current 2021 version, offering more flexibility for updates without full platform redesigns.

Production of the Corsair and Escape has already been canceled by Ford. The Louisville, Kentucky factory is being converted for next-generation EVs, with a Maverick-sized pickup planned for 2027. The Bronco Sport continues to operate in the compact SUV segment, competing with models like the Toyota RAV4.

According to CEO Jim Farley, the strategy is to launch the next generation of EVs on dedicated platforms, in daily use categories, and in the $30k to $35k price range. This, by itself, would suggest that a future large Lincoln EV might not follow the same path.

Larger vehicles with towing capabilities might have EREV (Extended Range Electric Vehicle) options, while the cost focus remains on lower ranges for mass-market EVs.

A Bronco-based Lincoln could sit at the top of the luxury lineup, possibly above the Navigator, which currently starts at $94,890. A base Range Rover in 2026 runs around $115,450, and a Lincoln with Black Label level interior could reach price points close to that market.

About the author: Todd Lassa is a veteran automotive journalist who has worked for Autoweek, Motor Trend, and Automobile. He is also the founding editor of the website thehustings.news, which, according to the text, has no connection to automobiles.

What do you think of this strategy? Would you buy a Bronco-connected Lincoln to compete with the Range Rover and G‑Wagen? Share your opinion in the comments.