Polestar registers record sales in 2025 and announces model offensive through 2028

Polestar discloses record sales for 2025 and unveils four new models through 2028, seeking profitability in the premium EV segment.

Polestar Automotive Holding UK PLC shares soared more than 20% in the February 27, 2026 session, closing at US$ 23.28, after the company disclosed record retail sales for 2025 and revealed the most ambitious model offensive in its history, with four launches through 2028.

The disclosure of 60,119 vehicles sold at retail in 2025 represented a 34% increase compared to 2024. In the fourth quarter, deliveries stood at 15,608 units, up 27% year-over-year, marking the best performance ever recorded by Polestar, even in a challenging environment for the EV market.

CEO Michael Lohscheller described 2025 as a year of "continuous operational progress and delivery," highlighting the ability to grow volume while expanding the retail network from 140 to 210 locations globally. Europe led the advance, with over 50% sales growth.

Model Offensive Plan

Polestar detailed the largest product offensive in its history, with four vehicles over the next three years:

• Polestar 5: Four-door Grand Tourer, deliveries starting in summer 2026.
• New Polestar 4 variant: Greater versatility to reach more customers, with deliveries starting in the fourth quarter of 2026.
• Polestar 2 replacement: An all-new sedan, scheduled for launch in early 2027.
• Polestar 7: Compact premium SUV, scheduled for 2028.

Outlook for 2026

The company projects low single-digit retail volume growth for 2026, with disciplined retail network expansion of about 30% and a greater focus on the retail channel to drive quality sales. Financial guidance will be disclosed along with the 2025 results, expected in late February or early March 2026.

Market Context and Reaction

After initial weakness in 2026, shares experienced volatility, trading between approximately US$ 12 and US$ 16 before the recent recovery. Polestar continues to rely on support from the Volvo/Geely group, including financing facilities, and prioritizes model updates to conserve cash and boost sales in Europe.

Analyst Sentiment

Analysts presented mixed, although generally positive, views. The roadmap for high-value segments received praise, but execution risks were cited. Cantor Fitzgerald downgraded the stock to Underweight in February, while others maintain neutral or buy ratings, with price targets between US$ 20 and US$ 25, signaling potential upside.

Market Indicators

Market capitalization stood between US$ 2.1 billion and US$ 2.7 billion after the rally, with the 52-week range between approximately US$ 11.75 and US$ 42.60. Polestar reinforces its premium positioning, supported by Geely technology and the partnership with Volvo, and announced the change of auditors to PricewaterhouseCoopers, effective after approval at the 2026 annual general meeting.

Conclusion

As the biggest expansion phase approaches, the 2025 milestone and the 2026 strategy give new impetus to the shares. The market will be watching the full 2025 results, updates on new model deliveries, and the progress of the offensive for signs of sustainable profitability in a competitive EV scenario.

Do you believe this four-model offensive can sustain profitability and expand Polestar's share in the premium market? Leave your opinion in the comments.