Infiniti Launches the 2027 QX65 to Reignite Participation in Mid-Size Luxury SUVs

Infiniti unveils the 2027 QX65, a mid-size luxury SUV with 268 hp, a starting price of $53,990, and production in Tennessee, aiming to curb falling sales in the US.

What's New with the QX65

Infiniti has presented the 2027 QX65, a mid-size premium SUV designed to reignite the brand's presence in the North American market, where sales have shown a decline in recent years.

• Powertrain: 268 horsepower with 286 lb-ft of torque, driving a sporty profile.
• Interior: Dual 12.3-inch screens complement the digital dashboard for a more technological experience.
• Starting Price: $53,990, below the average price for the intermediate luxury segment, according to market data.
• Availability: Production in Smyrna, Tennessee, with arrival at dealerships expected by early summer.
• Position in the lineup: The QX65 is the third model in Infiniti's US lineup, joining two models launched in 2026.

The presentation took place at Grand Central Terminal in New York, marking the brand's effort to maintain focus on the American market while planning to introduce a new vehicle every year over the next five years.

Market Context and Strategy

Analysts attribute challenges to an "idle period" in Infiniti's product cycle, while rivals continue to gain ground. Lexus registered a 7.1% increase in 2025 after a record 2024, and Acura saw a slight gain of less than 1% in the same period, illustrating how much competition continues to accelerate in the luxury segment.

With the QX65, the brand seeks to regain ground in the intermediate luxury segment and strengthen its presence among North American consumers, supported by US production and a strategy of gradual new releases.

Production and Availability Details

The SUV will be assembled in Smyrna, Tennessee, with the first units expected to reach showrooms this summer. Infiniti will consolidate the launch of the QX65 as the third model in its US lineup, maintaining focus on the American market amidst a recovery of momentum.

For those following the sector, the QX65 represents more than just an addition to the portfolio: it is Infiniti's bet to curb the significant sales decline since the 2017 peak, when the brand sold 153 thousand vehicles in the US, according to Haig Partners.

Conclusion

With the QX65, Infiniti points towards a strategic return in the intermediate luxury segment, seeking to capture demand in a market still sensitive to competitive offers and a portfolio with a continuous flow of novelties.

Curious to know what you think of the QX65? Leave your comment below: in your assessment, can this SUV reverse Infiniti's downward trajectory in the US, or is time needed to see real results?