Lucid Launches Flash Sale of $3,000 Discount for Air and Gravity at Quarter End

Lucid offers an extra $3,000 discount on Air and Gravity stock, with delivery conditions until March 31st and other benefits

End-of-Quarter Promo: $3,000 Discount for Air and Gravity

Lucid Motors has launched flash sales offering a $3,000 discount on the Air and Gravity models to boost sales at the close of the quarter. The benefit applies to existing inventory and can be combined with other active incentives for customers in the US who place an order by March 22nd and take delivery by March 31st.

The offer was announced via a banner on the manufacturer's website, which also informed that the online configuration tool was temporarily closed. Customers can no longer create custom orders and are directed to purchase vehicles already in stock or in the production pipeline.

How Additional Incentives Work

• Air: Up to a $12,500 credit for cash buyers on the Pure and Touring trims, or $15,000 on the Grand Touring, using the same Conquest and Trade-In structure.
• Gravity: Up to a $12,500 credit combining leasing and financing promotions, with 0% financing for up to 60 months available for the Gravity. The lease credit is combined with a Trade-In; the Conquest Offer and Trade-In cannot be used together, limiting the maximum discount to $9,500 via Conquest or $12,500 via EV trade-in.
• The incentive strategy also includes a rekindled $7,500 lease credit for Gravity, aimed at customers with trade-in options for Tesla, Rivian, and Polestar.

Pricing and Model Titles

The Lucid Air has a starting price of $79,900, with the fully equipped Sapphire edition at $249,900. The Gravity entered the initial line-up with the Grand Touring trim starting at $94,900, while the Touring starts at $79,900.

US Sales and Recent Scenario

Estimates from Motor Intelligence indicate that US sales more than doubled in January compared to the same month last year and remained close to that level in February, driven by the resumption of Gravity production. Air deliveries grew, but more moderately, while the Gravity recorded a significant jump in the domestic market in February: the Air accounted for 900 out of 1,500 registered units, leaving 600 for the Gravity, which saw sales increase by double digits, and in February, the Gravity showed an increase of about 10 times compared to the previous month in its domestic market.

Financial and Production Performance in 2025

In the fourth quarter of 2025, Lucid delivered 5,345 vehicles globally, totaling 15,841 for the year. According to Cox Automotive data, 4,330 of these were sold in the US between October and December, bringing the annual total to 12,614.

CFO Taoufiq Boussaid had stated that Lucid's second model would surpass Air deliveries in the fourth quarter, making this period the main driver of production. However, the final Q4-2025 numbers showed 3.188 Air units and 1.801 Gravity units.

The average profit per vehicle in North America reached $99,170 in the fourth quarter, with total Q4 revenue in the US market of $429.4 million. For the year, net revenue reached $1.354 billion, with North America responsible for $1.167 billion and the US generating $1.142 billion — about 84.4% of the annual total. The ASP (Average Selling Price) in the US rose to $90,530.

Let's Talk

Would you consider taking advantage of Lucid's end-of-quarter discount to purchase an Air or Gravity? Comment below which model you would buy and why: does the price, the incentives, or the technology catch your attention the most?